Testimonials
"I've been a bedding rep for 8 years now, and I just read both of your books for the first time. Wow, what an eye-opening experience! Over time I’ve become too focused on nuts and bolts and specs and not focused enough about what REALLY mattered to retail customers trying to buy a mattress. After reading your two books, I updated my sales training presentations to Retail Sales Associates and the results have been tremendous! Thanks for the logic, suggestions, and anecdotes you provide- very helpful for anyone who wants to effectively train others to sell mattresses at retail!"
"This is the only book that I have ever read that actually gets “inside the head” of the mattress customer…This book should be standard issue reading to anyone working on a retail furniture floor, both rookies and veterans alike."
"Spring Training is the most comprehensive guide to retail mattress sales that I have read. The book is so well written and full of useful information…I would recommend Spring Training to every retailer who sells bedding…you have hit a home run in “Spring Training” with this exciting new book!"
"I am an Account Executive in Sydney for Sealy. You are preaching to the converted. I am practicing your ideas on a daily basis and try to get sales people to be enthusiastic when it comes to selling bedding. I love your enthusiasm for this industry-- I feel you are a man after my own!!"
"Gerry Morris has changed our way of thinking when it comes to sales training. As manufacturers, we seem to focus our training on our products rather than understanding what motivates a person to want to buy our product. His ability to help establish a relationship with the consumer far exceeds any specification you can put into a mattress."
"I tried your method out for the first time the following day after the summit and to my surprise, I was very successful. Your system has unlocked a new way of selling for me. Thank you for helping me. Also, I really enjoyed meeting with you. You are a very kind person. l would definitely recommend your system to anyone."
"Your seminar was a huge success. Our premium sales are up in all 10 locations!"
"Gerry Morris had the best sales meeting on selling our customers the best they can afford, we’ve ever had. He is great."
"Your sessions are very refreshing and I find that even the veteran salesmen, with many years in bedding business, have been highly complimentary of your seminars. I look forward to your next Sales Training session."
Please note: The people who provided this feedback were in their respective positions at the time they made their comments. We are indeed grateful and recognize that life has a way of changing and people move on to other opportunities. However, we consider these kind words no less valuable.