Most training is based on factual information that our minds tend to store in short term memory. Quickly it begins to diminish like a watercolor painting in the rain.  Gerry's training approach presents new ideas, concepts, and principles that change perspective and inspire growth and creativity by involving the imagination.  It broadens the context of selling mattresses. 

Learning then occurs on many levels.  Existing skills can be transformed to become more personalized, intuitive and operative, allowing one to utilize his or her unique personality and skills to better relate to the individuality of customers. 

It is when new information is actually used that it becomes imbedded in the psyche and is not forgotten.  You will learn practical selling skills that are easy to remember and can be put to use immediately.

Gerry’s training method holds sales associates in the highest regard.  There is no attempt to “teach you how to sell”.  The objective is to supplement and enhance what you probably already do well.  You are encouraged to rely on your own intuition rather than to memorize guidelines or selling steps.

These programs are designed to be compatible with any training you may have had or will have in the future; in face it sets the stage and serves as a backdrop to make new information and training more effective.  Think of traditional training as being the “who, what, when, and where” of selling.  Now, think of these ideas, concepts and principles as being the “why and how.”  They allow you to enter a more powerful and imaginative realm to negotiate in than the realm of logic and intellect.  Your customers will thank you.
  
We hope you find these programs beneficial to you – to be a worthwhile experience that helps you better serve your customers and consequently make you more successful.

Programs for Sales Associates:

Perceptions / Practices / Principles

An effective bedding sales approach, guaranteed to increase sales using proven strategies that focus on understanding customers’ perceptions, developing good habits and applying trustworthy principles with every transaction.

Increase Your Profits by Selling Better Quality Mattresses.

Proven steps to help your customers select and buy top quality mattresses. Discover how to deliver a better solution for your customer while increasing margins for your bottom line.

Relational vs. Hit and Run Selling, Your key to Long Term Success.

Learn techniques that can be used to create long-term success by focusing on your customer’s quality of life instead of just trying to sell a mattress. Discover how relationships can deliver rapid sales results.

Avoiding Pitfalls that Cost Sales.

See how personal habits, preferences and comfort zones can impede sales. Discover unique approaches that will build rapport with customers while ensuring the loss of potential opportunities.

Using Effective Questions to Enhance Sales.

Learn effective communication techniques with customers so they will want to buy from you. Discover how to build confidence, uncover concerns and close more business.

Inquire about a custom program here. 

Programs for Sales Managers and Trainers:

Setting the Stage for More Effective Sales Training

Learn how to enhance your current training programs to achieve greater success with your Sales Associates. Discover how to motivate, inspire and generate results from eve the most challenging associate.

How to Make Sales Meetings More Productive

Discover unique strategies for effective sales meetings that can help guarantee results.

Inquire about a custom program here.