Meet Gerry Morris
Early in Gerry’s career as a manufacturer’s representative for Serta Mattress Company, he determined that there was just something wrong with mattresses. He would ask himself, “Why does such a simple product require so much training?”
One day it occurred to him: “It’s not the product, it’s not the Sales Associate … It’s the consumers’ attitude toward buying a mattress that is the problem!”
Since he couldn’t “train” the consumer, Gerry theorized, “there has to be a Better Way to Sell a Mattress”… He found one. Based upon the Needs vs. Wants Paradox: “It’s the things we need and depend upon most that we least like to buy,” Gerry switched his training from a focus on the product to a focus on the customer’s quality of life.
This discovery helped Gerry grow his territory sales by more than six times! (This also pleased his very demanding sales manager!)
Gerry is the author of two, widely-read books Spring Training and Sell More Beds Guaranteed! He currently writes the Gerry’s Corner column together with feature articles for Sleep Savvy Magazine and has been a contributing writer for Furniture Today. Over the past several years Gerry has conducted numerous seminars and workshops across North America for thousands of bedding sales professionals.
In March 2007, Gerry joined SleepTrust as Director of Training and Development to help change how mattresses are bought and sold. The SleepTrust Guarantee is a comprehensive customer care program that delivers an exceptional customer service experience for both retailers and consumers.
Gerry resides in Greenville Texas, and when not traveling North America training sales associates, he spends his time training for triathlons. Gerry has competed in more than 130 triathlon races, including “Escape from Alcatraz”, and has participated in several national championships. He is an active church member and most enjoys spending time with his wife, Mary Jane, kids and yes, grand kids, even though he is still extremely young… well, youthful.
His passion is to “Spread the Good News about Bedding Sales” to assist retail sales associates with improving the quality of their lives by helping customers improve the quality of theirs.